The SEO Wars

This course covers everything that you could ever want to know about
getting high rankings in the search engines. Many courses only give you a
little bit of information and then try to sell you additional courses with the
“real secrets” in them. You’ll never have to worry about that with this
course.

If you aren’t familiar with what Search Engine Optimization is let’s break
that down so you understand it. Search Engine Optimization or SEO is
simply the act of manipulating the pages of your website to be easily
accessible by search engine spiders so they can be easily spidered and
indexed. A spider is a robot that search engines use to check millions of
web pages very quickly and sort them by relevance. A page is indexed when
it is spidered and deemed appropriate content to be placed in the search
engines results for people to click on.

Search engine marketing and promotion companies, will look at the plan for
your site and make recommendations to increase your search engine
ranking and website traffic. If you wish, they will also provide ongoing
consultation and reporting to monitor your website and make
recommendations for editing and improvements to keep your site traffic flow
and your search engine ranking high. Normally your search engine
optimization experts work with your web designer to build an integrated plan
right away so that all aspects of design are considered at the same time.

It is the search engines that finally bring your website to the notice of the
prospective customers. When a topic is typed for search, nearly instantly,
the search engine will sift through the millions of pages it has indexed about
and present you with ones that match your topic. The searched matches are
also ranked, so that the most relevant ones come first.

Remember that a prospective customer will probably only look at the first 2-
3 listings in the search results. So it does matter where your website
appears in the search engine ranking.

Further, they all use one of the top 6-7 search engines and these search
engines attract more visitors to websites than anything else. So finally it all
depends on which search engines the customers use and how they rank your
site.

It is the Keywords that play an important role than any expensive online or
offline advertising of your website.

It is found by surveys that, when customers want to find a website for
information or to buy a product or service, they find their information in one
of the following ways:

• The first option is they find their site through a search engine.
• Secondly they find their site by clicking on a link from another website
or page that relates to the topic in which they are interested.
• Occasionally, they find a site by hearing about it from a friend or
reading in an article or e-zine/newsletter.

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